Tuesday, May 3, 2011

The Clorox Company - USA



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The Clorox Company (NYSE: CLX) is a US-based manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.
History
                     The product and the company date to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, abookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 apiece to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay. The firm was first called the Electro-Alkaline Company.The name of its original bleach product, Clorox, was coined as aportmanteau of chlorine and sodium hydroxide, the two main ingredients. The original Clorox packaging featured a diamond-shaped logo, and the diamond shape has persisted in one form or another in Clorox branding to the present. In 1917, the company developed a less concentrated version for household, rather than industrial, use, and sales took off.
                      In 1928, the company went public on the San Francisco stock exchange and changed its name to the Clorox Chemical Company. "Butch," an animated Clorox liquid bleach bottle, was used in advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps.




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