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The Interpublic Group of Companies, Inc. (IPG)
(NYSE: IPG) is an American multinational advertising and public relations
company. It is one of the "big four" global advertising agency (the
others being Omnicom, WPP and Publicis). Headquartered in New York City, it has
41,000 employees and reported full−year revenues of US$6.5 billion for 2010.
Its subsidiaries specialize in consumer advertising, interactive marketing,
media planning and buying, public relations and other specialized disciplines
like sports and event marketing. The company’s current chairman and CEO is
Michael I. Roth.
As an advertising holding company, Interpublic sets
company-wide financial objectives and corporate strategy, directs collaborative
inter-agency programs, establishes fiscal management and operational controls,
guides personnel policy, conducts investor relation sand initiates, manages and
approves mergers and acquisitions. In addition, it provides limited centralized
functional services that offer its companies operational inefficiencies including accounting and finance, marketing
information retrieval and analysis, legal services, real estate expertise,
travel services, recruitment aid, employee benefits and executive compensation
management.
Type Public (NYSE: IPG)
S&P 500 Component
Industry Advertising
Public relations
Headquarters
W. R. Grace Building
New York City, New York,USA
Area served
Global
Key people
Michael I. Roth, Chairman & CEO
Products
Branding & identity
Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing
Revenue
$7.0 billion USD (2011)
Operating income
$687 million USD (2011)
Net income
$532 million USD (2011)
Employees
42,000 (2011)
Website
Interpublic.com
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