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McDonald's Corporation (NYSE: MCD) is the world's
largest chain of hamburger fast food restaurants, serving around 68 million
customers daily in 119 countries.Headquartered in the United States, the
company began in 1940 as a barbecue restaurant operated by Richard and Maurice
McDonald; in 1948 they reorganized their business as a hamburger stand using
production line principles. Businessman Ray Kroc joined the company as a
franchise agent in 1955. He subsequently purchased the chain from the McDonald
brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by either a
franchisee, an affiliate, or the corporation itself. The corporation's revenues
come from the rent, royalties and fees paid by the franchisees, as well as
sales in company-operated restaurants. McDonald's revenues grew 27 percent over
the three years ending in 2007 to $22.8 billion, and 9 percent growth in
operating income to $3.9 billion.
McDonald's primarily sells hamburgers,
cheeseburgers, chicken, french fries, breakfastitems, soft drinks, milkshakes
and desserts. In response to changing consumer tastes, the company has expanded
its menu to include salads, wraps, smoothies and fruit.
Type Public
Traded as
NYSE: MCD
Dow Jones Industrial Average Component
Industry Restaurants
Founded
May 15, 1940 in San Bernardino, California;
McDonald's Corporation, April 15, 1955 in Des
Plaines, Illinois
Founder(s)
Richard and Maurice McDonaldMcDonald's restaurant concept;
Ray Kroc, McDonald's Corporation founder.
Headquarters
Oak Brook, Illinois, U.S.
Number of locations 33,000+ worldwideArea served Worldwide
Key people
Andrew J. McKenna
(Chairman)
James A. Skinner
(Vice Chairman and CEO)
Don Thompson
(President and COO)
Fred L. Turner
(Honorary Chairman)
Products
Fast food
(hamburgers • chicken • french fries • soft drinks •
coffee •milkshakes • salads •desserts • breakfast)
Revenue US$ 27.006 billion (2011)
Operating income
US$ 8.529
billion (2011)
Net income
US$ 5.503
billion (2011)
Total assets
US$ 32.989
billion (2011)
Total equity
US$ 14.390
billion (2011)
Employees
420,000 (2011)
Website
Global Corporate Website
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