Saturday, June 18, 2011

McDonald's - USA


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McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
                             A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfastitems, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.
Type Public
Traded as
NYSE: MCD
Dow Jones Industrial Average Component
Industry               Restaurants
Founded              May 15, 1940 in San Bernardino, California;
McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois
Founder(s)         Richard and Maurice McDonaldMcDonald's restaurant concept;
Ray Kroc, McDonald's Corporation founder.
Headquarters    Oak Brook, Illinois, U.S.
Number of locations       33,000+ worldwideArea served Worldwide
Key people         Andrew J. McKenna
(Chairman)
James A. Skinner
(Vice Chairman and CEO)
Don Thompson
(President and COO)
Fred L. Turner
(Honorary Chairman)
Products              Fast food
(hamburgers • chicken • french fries • soft drinks • coffee •milkshakes • salads •desserts • breakfast)
Revenue                US$ 27.006 billion (2011)
Operating income
  US$ 8.529 billion (2011)
Net income
  US$ 5.503 billion (2011)
Total assets
  US$ 32.989 billion (2011)
Total equity
  US$ 14.390 billion (2011)
Employees          420,000 (2011)
Website               Global Corporate Website



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