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The Blue Cross Blue Shield Association (BCBSA) is a
federation of 38 separate health insurance organizations and companies in the
United States. Combined, they directly or indirectly provide health insurance
to over 99 million Americans. The history of Blue Cross dates back to 1929,
while the history of Blue Shield dates to 1939. The Blue Cross Association
dates back to 1960, while its Blue Shield counterpart was actually created in
1948. The two organizations merged in 1982, forming the current association.
Type Independent
Industry Health insurance
Founded
1929
Headquarters
Chicago, Illinois
Key people
Scott Serota, President and CEO
Products
PPOs, HMOs
Revenue
$320.5 million US$ (2008)
Employees
880 (2008)
Website
bcbs.com
