Monday, October 24, 2011

Morton Salt-US


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Morton Salt is a United States company producing salt for food, water conditioning, industrial, agricultural, and road/highway use. Based in Chicago, the business is North America's leading producer and marketer of salt. It is a subsidiary of the German company K+S.
                         The Morton Salt Company's headquarters address is 123 N. Wacker Drive, Chicago, Illinois 60606. Prior to its acquisition in 1999, the firm's corporate headquarters was at 100 N. Riverside Plaza (later the headquarters of Boeing) and before that at 110 N. Wacker Drive.
                         Acquired in 1954 the company's main facility, the second-largest solar saline operation in North America, is in Matthew Town,Inagua, The Bahamas.
                        Morton Salt's hand-drawn logo features the "Morton Salt Girl," a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of table salt, and is one of the ten best-known symbols in the United States. The company's logo (from 1914) and its motto, "When it rains it pours" (from 1911), were developed to illustrate the point that Morton Salt was free flowing even in rainy weather after the company began adding magnesium carbonate as an absorbing agent to its table salt in 1911 to ensure that it poured freely; calcium silicate is now used instead for the same purpose. The "Umbrella Girl" has gone through six different iterations within advertising campaigns; the company sells associated memorabilia and makes some of its vintage advertisements freely available.

Type Subsidiary
Founded              Chicago (1848) Joy Morton
Headquarters    Chicago, Illinois, U.S.
Products              Salt
Parent
K+S
Website  mortonsalt.com





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